About Us

Firefly Holidays offers fresh options and high quality holiday experiences for the brightest sparks. We understand the high expectations of independent travellers and holidaymakers and feature the highest quality selection of apartment villages, camping resorts and premium ski residences available to UK consumers.

Our expertise comes from a long history of providing great holidays through some of the best loved brands in the UK travel market. We’ve launched Firefly Holidays to provide something we felt was missing – a consistently high quality holiday experience, in all the right places and at the right price. Every element of our holidays carries total financial cover, providing a level of security beyond some of the most established holiday operators, and we know our service will be second to none.

Our customers rate our service so highly that every single customer who has given us a review has said they would book again with us. You can’t beat 100% … but that won’t stop us trying! Read our Reviews

Higher quality and extras come as standard

Our customers get superior holidays at standard prices:

We choose only the best holiday destinations, based on positive customer experiences and where we know the quality of the resort and its management through long standing personal relationships. This is why our programme contains the highest level of 5 star quality resorts of any similar holiday company.
We provide only premium level accommodation units. These tend to be newer and in the best positions in the resort, as well as being more highly specced.
We equip these with things many operators don’t provide – WiFi, towels and duvets, your beds made up – because we think you should have the option to include these when you’re buying something as major as a holiday. After all, it is the 21st Century!

Premium Residence Les Terrasses d’Eos, Flaine, French Alps. Master Bedroom
Firefly Holidays Guadeloupe

Helping your money (and you) to go further

We’re always searching for new places for you to explore and fresh options for our customers all round:
We’re really excited to be introducing more people to Italy and the Caribbean – with fantastic holidays on ordinary budgets.
We’re championing a smarter way to ski, with our premium ski residences providing fantastic value and great quality – allowing you to ski more or at times you thought you couldn’t afford.
And our European Holiday Villages and Camping Resorts offer the perfect holiday environments in relaxed, sociable settings and beautiful places – like Center Parcs with added sun!
We are flexible and will develop destinations tailored to what our customers want. We don’t have a raft of properties we need to fill because we’ve invested millions in them, or a set of corporate paymasters we need to keep happy. We will go wherever you’d like us to and at the quality you’d expect.

A total service for UK customers

As Firefly Holidays is independently UK owned and managed, we can focus 100% on providing the product and customer service to meet the needs and expectations of UK customers, including travel, extras and full holiday protection, endorsed by our full ABTA membership. Even better, we can arrange travel and other services, often at lower prices than going direct and with financial protection built-in, including Eurotunnel, Brittany Ferries, P&O Ferries crossings and Skiset ski hire.
We’re not a faceless internet start-up or a large call centre with targets to meet. We’re enthusiasts who take these holidays ourselves, so we know you’ll love them. Our team are here to provide truly personal customer service – to help find the best possible holiday experience to suit you and to ensure everything goes smoothly while you’re away. So if you need something different from what you see on our website, just call

Benefits Built-in

  • Highest proportion of 5 star camping resorts of any UK operator
  • More premium specification apartments and camping resort accommodation
  • Our camping resort accommodation is newer than other operators – 95% less than 5 years old
  • WiFi included everywhere it’s available (95% destinations)
  • Linen and towels available in all accommodation (with duvets at nearly all destinations)
  • Beds made up in many accommodation types and as an option at all but one destination (and we’re working on that one too!)
  • Longer holiday season and opening periods


  • All our featured camping resort accommodation includes decking
  • Safari tents with plumbed-in bathrooms and kitchens
  • Accommodation for up to 8 or 10 people in a single unit
  • Disabled access options in all resorts (subject to availability)
  • Eurotunnel and cross-channel ferry crossings at lower prices than booking direct
  • Ski lift passes and additional discounts for Skiset ski equipment hire
  • Complete financial protection – all package bookings protected under UK legislation
  • Low deposit – only 20% – special £95 deposit offer until 31st Jan 2018
  • No credit or debit card charges
  • Knowledgeable, friendly and enthusiastic staff, always ready to help